Failure of Market Research

Make Your Own Caption

This is from grocery shopping last night. How long has this sign been here? How could I have missed this before? Is this something local?

I notice that "Dads" aren't mentioned on the sign. I wonder why? Seems to me that this is exactly the consumer who would be targeted with this kind of name.

Did they do testing on this name? Was this the least offensive?

Does someone ask their spouse to pick up some Bimbo on their way home?

And what's with that mutated Doughboy mascot?

Pretty strange...