You know what kind of commercials I love? I love those commercials where it is essentially just two people talking, the Informed Consumer and the Complete Idiot. It usually starts with the Complete Idiot taking an interest in something that the Informed Consumer has. The overwhelming desire to GAIN KNOWLEDGE completely takes over Complete Idiot and leads to something like this:
Complete Idiot: "Wow! Where did you get those leather knee pads????"
Informed Consumer: "These? I got these quality knee pads at Ray's Quality Knee Pad Outlet."
CI: "Where did you get them?"
IC: "Rays! Ray's Quality Knee Pad Outlet."
CI: " Did you say Ray's Quality Knee Pad Outlet?"
IC: "Yes, I said Ray's Quality Knee Pad Outlet."
CI: "Oh! Ray's Quality Knee Pad Outlet!"
IC: "That's what I said, Ray's Quality Knee Pad Outlet."
CI: "Well, it looks like I'm heading to Ray's Quality Knee Pad Outlet!"
This riveting banter eventually leads to either an address or phone number being brought into the conversation, and then the delicate word play is repeated again.
These advertisements could only be produced by THE MOST creative minds
in the industry! How else could they be so enjoyable, so entertaining,
both on TV as well as over and over again on the radio? They are a
special treat to be savored on the ride home after a long, long day at work.
I'm fully aware that, I, as the listener, am fulfilling the role of the Complete Idiot. But I don't resent having the information drilled into my head. Why should I? These people are not only saving me from the embarrassment of having to ask the same stupid question over and over again, they actually serve up the information to me on a silver platter; a silver platter from which I am spoon fed.
Thank-you Madison Avenue for correctly underestimating my intelligence!
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