Elmo Loves Parties!

"Hahahaha that tickles!"

I took this disturbing photo at the grocery story the other day and I've been struggling ever since with what to say about it.

Let me see if I get this straight: You have a little kid that presumably likes Elmo. You buy your kid this pinata and proceed to hang it from a tree before releasing a throng of kids who take turns beating Elmo with a stick until his insides explode and scatter all over the lawn.

Why am I having trouble with this?